AEG’S SEASON OF GIVING CELEBRATES
AMERICAN HEART ASSOCIATION’S GO RED FOR WOMEN
AWARENESS NIGHT
WHAT: On Tuesday, December 4 during its annual Season of Giving charitable campaign, AEG is dedicating its holiday efforts to the American Heart Association’s (AHA) Go Red For Women, a passionate, emotional, and social initiative designed to empower women to take charge of their heart health.
WHO: Daryl Evans, LA Kings Alumnus & Radio Color Commentator and AHA Circle of Red Member
Izzy and the Goodman Family, benefitted from Go Red For Women efforts
WHEN: Tuesday, December 4, 2012
6:15 p.m. - Red carpet presentation on the LA Kings Holiday Ice
WHERE: Nokia Plaza L.A. LIVE
800 W. Olympic Blvd. Los Angeles, CA 90015
VISUALS INCLUDE:
· A red carpet rolled out on the LA Kings Holiday Ice
· Interview opportunities with Daryl Evans and Izzy and the Goodman Family.
· Go Red For Women latest PSA further highlighting the organization’s efforts.
MORE: Izzy Goodman: In early 2007, Craig Goodman and his wife, Julianna, received the most exciting news that they are expecting their firstborn child. But the excitement soon turned to heartache when they learned that their baby had a life-threatening heart defect and would need surgery when she was born. Isabeau “Izzy” Hope Goodman was born with half a heart on Dec. 17 and, a few days later, underwent her first open-heart surgery. Her gift on Christmas morning was a bright new scar on her chest. She went under the knife two more times in the next two years. Today, Izzy is a vibrant 4-year-old (turning 5 this December) who enjoys playing princess tea parties and loves playing with her baby brother.
American Heart Association’s Go Red For Women: In 2004, the American Heart Association (AHA) faced a challenge. Cardiovascular disease claimed the lives of nearly 500,000 American women each year, yet women were not paying attention. In fact, many even dismissed it as an “older man’s disease.” To dispel they myths and raise awareness of heart disease as the number one killer of women, the AHA created Go Red For Women.
AEG’s Season of Giving is an initiative designed to raise funds and generate awareness in support of non-profit organizations working on issues of hunger, homelessness and healthcare. During the month of December, a different non-profit organization will be highlighted during a brief program at the Los Angeles Kings Holiday Ice at L.A. LIVE.
CONTACT: For all media inquiries please contact:
PMK•BNC
Elise Freimuth
310.967.7252
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