Beard-A-Thon Is Back
The NHL playoffs are unlike anything else. The passion, the excitement, and yes, the playoff beards. In keeping with a great hockey tradition and supporting local charities, the Los Angeles Kings again invite their fans to grow one for the team this playoff season.
The Los Angeles Kings BEARD-A-THON® is an opportunity for fans to grow their own playoff beard and raise money for charity. Proceeds from the 2013 Los Angeles Kings BEARD-A-THON® will benefit Los Angeles Kings Charities.
Participants in the Los Angeles Kings BEARD-A-THON® will again encourage their family and friends to support their playoff beards. The Kings raised $52,879 for Los Angeles Kings Charities in 2012 and hope to surpass that number this playoff season.
“The BEARD-A-THON® is a great way for fans to participate in a fun hockey tradition while raising money for a good cause,” said Kings President, Business Operations Luc Robitaille. “We also look forward to building upon last season’s success.”
To enroll in the 2013 Los Angeles Kings BEARD-A-THON®, visit lakings.com/beardathon
Since 2009, BEARD-A-THON® has raised more than $2 million for NHL team charities, and each year, some 7,000 fans, players and alumni sign up to grow in support of those worthy causes in their area.
About Los Angeles Kings Charities
Since its inception in 1996 the Kings Care Foundation has donated more than $6 million in monetary and in-kind support to the local community. In August 2009, the Kings Care Foundation proudly announced a $500,000 commitment to the Blood Donor Center at Children’s Hospital Los Angeles. The largest donation ever made by the Foundation serves to increase the much needed collection of life-saving blood for the most seriously ill and injured children at CHLA through the LA Kings Bloodmobile.
About Playoff Beards
A playoff beard is the superstitious practice of a hockey player not shaving his beard during the playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team is either eliminated or wins the Stanley Cup®. The tradition started in the 1980s by the New York Islanders.