The Royal Half Preview: Kings vs. Wild
A big-time NHL player switched teams and the repercussions of that move will greatly affect the LA Kings and their fans as the team competes for another Stanley Cup Championship.
5th in Western Conference
DH: There are really so, so many. I have been so lucky to work with someone who has a similar sense of humor to me in Pat Donahue. So many times the things he has said have brought me to tears. One of my favorites that I crafted, I guess, would be the election day tweet -- reminding fans that their decision would affect who would congratulate us in the White House.
DH: That kind of thing happened a lot, where we'd jump on the day's topic. We were lucky that when we had a good idea for a topical tweet, if we both thought it passed the test, we'd just send it and ask forgiveness later if that was necessary. We have been really lucky to have bosses that understand this space.
TRH: Ok, Stanley Cup win aside... what was the greatest moment of your time with the LA Kings?
DH: There are so many great memories associated with the Cup, that I can't just gloss over it: cheering in the press box when we won (even though we weren't supposed to), being on the ice afterward and celebrating with all these people who had been through 80-hour weeks for two straight months, being able to hoist the Cup (it's heavier than you think), drinking out if and being a part of the Stanley Cup Parade. Most of all, as much as I enjoyed it -- and I made sure to stop and do that -- when you watched people like Jim Fox, Luc Robitaille, Tim Leiweke and Bob Miller celebrate, you saw that it had a completely different meaning for them. These guys helped make the Kings what they are today and seeing the emotion on their faces was incredible.
DH: Aside from all that... so many of my memories are based on that playoff run from last year. I remember the exact moment I thought we were going to win the Stanley Cup for the first time. It was in the final minutes of Game Four vs. St. Louis when their net was empty and they couldn't even get the puck in their own zone. The crowd was as loud as I had ever heard and something about that moment felt so transformative. We just had this swagger, and I don't just mean the players, the staff, the fans -- we all just knew that this could actually happen.
TRH: What are you going to miss the most about the job and Los Angeles?
DH: The most? That is an extremely difficult question. Personally, I'll miss all the great friends I made here. It was less than three years here, but the friendships I made have been lifelong, just some great, great people. From a professional standpoint, I'll miss what's been built and established here. I'm not foolish enough to think that we can just photocopy the success of the Kings and make the same formula work in Portland. It's a different sport and a different market. That said, I'm excited about the opportunity to come up with what will work in Portland. And I'll be keeping my eyes and ears open and learning as much as I can about the market to see what engages fans.
Have fun with those Portland sports fans, Dewayne.
TRH: What have you specifically learned from LA Kings fans that you are going to carry on to Portland Trailblazers fans?
DH: Not to be afraid to take risks. I think this job has given me very thick skin because everyone has a real-time opinion about social media ON social media. Now that will be magnified even further since I'll be leading an entire marketing department in a region where that team is front and center in that market. If I have more successes than failures, then I'll get to keep my job but one thing I won't do is play it safe because every fan everywhere has seen that playbook before. If social media has taught us anything, it's that we should be authentic and transparent. Also, if you have diehard fans who willingly create great content that creates relevance (good or bad) for your team, then you should do everything you can to take care of them. They are your biggest ambassadors.
You hear that, Mom? I'm an ambassador!
TRH: Finally... a lot of people don't know that before the Minnesota Wild and the LA Kings, you worked for the Florida Marlins for a little over a year. So.... F-Marry-Kill: Hockey, Basketball, Baseball
DH: Kill Baseball. I still love the sport, but it's a grueling job and lifestyle when you have a family and you're working 162 games per year. I'm married to basketball, because that's paying the bills now, but don't think I won't pull a few one-night stands with hockey from time to time, since we're just getting out of a memory-filled eight-year relationship.
The ultimate hockey one-night stand.
Best of luck to Dewayne and his family... and by the looks of it... fans of something called the "N-B-A" and the "Portland Trail Blazers" are already excited to have him on board.
I have no idea what any of this means...
but I can already tell they need Dewayne's help bad.
For those of you that have come to rely and be creepily obsessed with the LA Kings Twitter Account... Dewayne doesn't want you to worry.
I can personally vouch for Pat Donahue, the guy that will be taking over the LA Kings Twitter Account full-time. You can be sure that the account will stay just as sarcastic and classless as it was under Dewayne's watch.
God Help Us All.
So raise your sticks high and wish the best of luck to Dewayne Hankins... for when he retires someday... you'll see his name hanging in the Staples Center rafters with some of the all-time LA Kings legends.
THE ROYAL HALF GAMEDAY PREVIEW TWEET OF THE DAY
Via Dustin Penner and Trevor Lewis... photos of the excuse fans can use when the entire
LA Kings team looks a bit sluggish in the 3rd Period against Minnesota...
It's so awesome that Dustin Penner has access to photos of
Dustin Brown from his 13th Birthday party.