LOS ANGELES – The Los Angeles Kings are pleased to announce nine new partnerships for the 2012-13 season, the club detailed today.

Travel Alberta, Tiffany & Co., The Flame Broiler, Graham Watches, GEICO, Cornerstone OnDemand, United Healthcare, Jersey Mike’s and Northrop Grumman join the organization’s roster of sponsors for this season. Each partner has a unique blend of team assets that have been designed to deliver on specific goals and objectives.

“We are excited to add these nine organizations to the team’s sponsor portfolio” said Kings Senior Vice President, Corporate Partnerships Bill Pedigo. “There’s a tremendous opportunity to capitalize on the increased visibility and attention on the Kings and we are looking forward to working with each of our partners to execute against that.”

The new partner involvement has already kicked-off with such activations as Graham’s On-line ‘Countdown to the Season’ and Tiffany’s launch of the Kings Championship Fan Line.

Cornerstone onDemand will become the Presenting Partner of all Overtime Periods at STAPLES Center while The Flame Broiler, GEICO and Jersey Mike’s will all increase their presence at Kings home games at STAPLES Center.

United Healthcare will be the lead sponsor on the Kings Food Drive taking place in March and Northrop Grumman will take over and expand the fan favorite in-game feature, ‘Hero of the Game.’ Kings fans will now be able to learn even more about our heroes by visiting LAKings.com/hero.