McDonald’s To Serve As Kings Presenting Sponsor For 2012-13 Regular Season

Legendary Fast Food Chain Inks historic, Multi-Year Deal With Defending Stanley Cup Champions

Thursday, 01.10.2013 / 7:49 PM / Los Angeles Kings | News
LAKings.com

LOS ANGELES – Today the reigning Stanley Cup Champions announced that McDonald’s will serve as the first-ever season presenting sponsor for the Club during the 2012-2013 and 2013-2014 seasons. McDonald’s has been associated with both the team and STAPLES Center as a Founding Partner for fourteen [14] years, but this off-season the Southern California McDonald’s Franchisee’s agreed to significantly increase its presence with the team.

As a part of this partnership, McDonald’s will be integrated into all facets of the Kings organization. Amongst the highlights and beginning today, the Kings will proudly showcase a new joint logo integrating the blue chip brand with the Kings shield. This Joint Logo will be featured prominently in all the Kings marketing and promotional efforts as well as in-arena, on-line and throughout the community.

“McDonald’s has been a great long time supporter of the Kings and we are very excited to extend and enhance our relationship with them,” said Kings President, Business Operations Luc Robitaille. “Our brands side by side look incredible and we have such admiration and respect for the McDonald's franchisee’s and their agency Davis Elen, that it seems to be a perfect match.”

The Kings kicked off this multi-year partnership today with the inaugural McDonald’s Day. Members of the Kings Ice Crew and Street Team visited local McDonald’s locations today raffling Kings memorabilia including mini Stanley Cups to Kings fans and with McDonald’s food products deliveries to local TV and radio station personnel.

In addition, as a part of this newly expanded partnership, McDonald's will be the Presenting Sponsor of the opening night banner giveaway, receive logo placement on the Kings practice jerseys and press backdrops, receive integration into club’s annual Legends Series, present the Player of the Month fan voting platform and be integrated into a wide variety of community and grassroots events.

Said AEG Global Partnerships SVP Bill Pedigo: “Winning The Cup has certainly given our organization the opportunity to deliver greater results for our partners on new and unique platforms. This expanded partnership with McDonald’s is a prime example of that and will certainly play a significant role in the future success of the team on and off the ice.”

“McDonald’s Owner/Operators of Southern California have had a long and treasured relationship with the Los Angeles Kings, culminating with their most memorable march through last season all the way to the Stanley Cup,” said Mike Mangione, President, McDonald’s Operators’ Association of Southern California.

“We’re happy this season has been saved, and look forward to our Stanley Cup Champion Kings taking the ice on the 19th, to a winning season, and to a continuing partnership in the future.”