AEG, San Manuel Double Down For Multimillon-Dollar, Multi-Year Sponsorship Extension

Monday, 10.21.2013 / 7:55 PM LAKings.com
LOS ANGELES, Calif. (October 21, 2013) – AEG, one of the world’s leading sports and entertainment companies, has signed a five-year, multimillion-dollar partnership renewal with San Manuel Indian Bingo & Casino.

The new deal, negotiated by AEG Global Partnerships, extends the organization’s overall relationship with San Manuel Indian Bingo & Casino including expanded presence and activation across several of AEG’s key Southern California sports and entertainment venues and properties. Properties continuing and expanding their existing partnership agreements include STAPLES Center, Citizens Business Bank Arena and the LA Kings while StubHub Center and the four-time MLS Cup champion LA Galaxy are now official partners of San Manuel Indian Bingo and Casino.

“Our deal creates innovative opportunities for guests of San Manuel Indian Bingo & Casino to enjoy the first-class experiences AEG is known for,” said Steve Lengel, executive director of operations, San Manuel Indian Bingo & Casino. “AEG and San Manuel share the same goal of providing a premier experience for our guests, and together we aim to do that in a big way.”

The renewed partnership will continue to create new and exciting experiences for San Manuel Indian Bingo & Casino’s most valued customers throughout the AEG network of properties. The deal includes several initiatives to enrich the fan experience at AEG venues with activities such as special Native American Heritage Nights at LA Kings and LA Galaxy games, where fans will be invited to explore the Native American culture. LA Kings and LA Galaxy social media programs are also being developed, along with enhanced San Manuel-branded hospitality spaces across various AEG properties included in the deal.

Continuing elements of the partnership include in-game promotional elements throughout Kings home games, advertisements in the Kings’ official game program, San Manuel Club naming rights at STAPLES Center and Citizens Business Bank Arena, and various additional signage throughout STAPLES Center.

“We are thrilled to continue our longstanding relationship with San Manuel Indian Bingo & Casino,” said Todd Goldstein, Chief Revenue Officer, AEG. “Their commitment to creating best-in-class customer experiences is in line with our own, and we are excited to expand our partnership as we continue to develop innovative offerings our fans will enjoy.”

San Manuel Indian Bingo & Casino is a Founding Partner of STAPLES Center and has been a sponsor of the Los Angeles Kings since 2008. The San Manuel Club, STAPLES Center’s exclusive restaurant and bar created to accommodate Private Suite and Premier Seat Owners and their guests, is currently undergoing a very exciting re-design and transformation.  Beginning this fall, San Manuel Indian Bingo & Casino and STAPLES Center are proud to introduce the new premier experience in sports and entertainment with the launch of the Premier Lounges and Tables at San Manuel Club. 

The former “view tables” in the San Manuel Club have now been upgraded to two distinct seating options. The new Premier Tables, seven unique and exclusive spaces featuring plush “living room style” chairs that accommodate four guests in a spacious and semi-private first class environment.  The Premier Lounges are 18 private “mini-suites” that each accommodates four guests in a stylish and contemporary atmosphere.  Both options include tickets to all Lakers, Clippers, and Kings regular season and playoff games.  The price includes an upscale Chef’s Table buffet including beer, wine, and soda for all games, preferred access to concerts and special events, parking, personal television, convenient charging stations, and invitations to private events hosted by STAPLES Center’s Premium Seating Department.

For more information on AEG’s partnership with San Manuel Indian Bingo & Casino, visit: www.aegworldwide.com.

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About San Manuel Indian Bingo & Casino:
San Manuel Indian Bingo and Casino is Southern California’s one-stop destination for entertainment and fun. The casino is just 70 minutes from downtown Los Angeles and a short drive from LA-Ontario International Airport. Guests enjoy 3,500 of the latest slots, live poker and Vegas-style blackjack, high-limit gaming, high-limit stakes bingo, incredible entertainment, sumptuous dining and generous player’s reward program. Owned and operated by the San Manuel Band of Mission Indians, the casino has been providing fun and excitement since 1986. Since that time, players have received over $2 billion in cash, prizes and giveaways, making any visit to San Manuel an exciting and memorable experience. For more information on San Manuel Indian Bingo and Casino, please visit their Web site at www.sanmanuel.com or call 800-359-2464.

About AEG:
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China),  Allphones Arena (Sydney, Australia) and The O2 arena and entertainment district (London, England).  Developed by AEG, L.A. LIVE is a 4 million square foot / $2.5 billion downtown Los Angeles sports, & entertainment district featuring Nokia Theatre L.A. LIVE, Club Nokia, and a 54-story, 1001-room convention "headquarters" destination.  In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race.  Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships.  In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry's first sustainability report while in 2011, AEG introduced AXS Ticketing, a new entertainment platform serving as the company’s primary consumer brand which will also feature a mobile service as well as video content service now in development as well as the AXS TV network.
For additional information, visit www.aegworldwide.com
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