The Holiday Season is upon us. And so is AEG’s annual “Season of Giving” initiative.
Meanwhile this year the Kings have introduced the hockey club’s very own Season of Giving program…and at a time of the calendar year where so many individuals, families, organizations and businesses go the extra mile to help those in need…the Kings are no different as we will be busy during the most the joyous time of the season.
In all the Kings staff will be participating in close to 20 events in and around the local area. Why? Because the Kings want to help those in need while spreading some holiday cheer.
The Kings are active with a variety of different programs on and off the ice including Relay for Life Holiday Boutique, Shopping Day for families in need, Delta Holiday in the Hangar, Holiday Ice presentation with the American Heart Association, Beginner’s Workshop Clinics and a Kid’s Winter Clothing Drive.
Also the Kings are partnering with, among others the Freddie Mac sponsored Wednesday’s Child program in conjunction with KTTV-TV, Bloomingdales Sherman Oaks for a Shopping Event, the USO for a Hockey Holiday Party and will be hosting various Toy Drives.
Today the Kings will be downtown at the Nokia Plaza at L.A. LIVE with Beyond the Bell, a program that ensures that all children within the LAUSD have access to high quality, safe and supervised academic enrichment, and recreation programs that inspire learning and achievement that precede and go beyond the hours of a regular school day.
On Wednesday, for example, you can join Kings Alumni and Ice Crewers in Sherman Oaks as our fans will receive a $15 Bloomingdales Gift card for every $150 they spend in Bloomingdales Sherman Oaks. Bloomingdales will then donate back 10 percent to the Kings Care Foundation. And, from 3 – 8 p.m., DJ’s and informal modeling will be throughout the store along with dessert and espresso in the lounge on Level 2 -- and “Holiday Elves” will help you will all your gifting needs!
Next week is highlighted by the popular Blood and Pucks program at Children’s Hospital Los Angeles.
“Children’s Hospital Los Angeles is such an important part of the LA community and the Kings are honored to partner with them whenever we can,” said Kings Director of Community Relations and Kings Care Foundation, Jennifer Pope. “Whether it’s conducting blood drives outside STAPLES Center, bringing kids to a game, visiting the hospital with members of our team, or raising funds and awareness for the hospital and their campaigns -- everyone within the organization loves doing it. They are a great partner of ours and I am confident the relationship will continue for a long time.”
This is part of a larger relationship between the Kings and Children’s Hospital Los Angeles however. Blood and Pucks was a campaign that the Kings started in the Summer of 2011 to encourage our fans to donate blood at Children’s Hospital Los Angeles. Bailey, Ice Crew members and Kings Alumni are there to interact and thank fans for donating.
Added Pope: “As usual, our fans were amazing and on the days where we held Blood and Pucks drives, the hospital saw their highest donor numbers. We’re looking forward to hosting more of these drives as part of the Kings Season of Giving and throughout the year,”
The Kings, in fact, have committed to donate $500,000 to the hospital’s Blood Program.
The Kings’ Season of Giving officially began in late November, with Day of Service at Harte Prep Middle School. There Kings staffers helped “beautify” a public school near downtown Los Angeles.
“It was a great opportunity to get out in the local community and help create a great learning environment for all the students at Harte Middle School. My art skills, which are extremely limited, were put to the test as I was assigned to paint inspirational leaders from the past and present,” said Courtney Ports, a Season Ticket Service Executive with the Kings.
“It brought me back to my middle school days when we would occasionally have volunteers come help at our school,” added Ports, who is in his fifth season overall with the Kings and, in the past, has helped the club at various schools, food banks and shelters. “It is truly a great experience for this organization and I’m proud to be a part of each year’s events. It is a rewarding feeling to be one of those to give back as those volunteers did for my school when I was younger.”
Kings fans are encouraged to help in any way they can. Our offices in the month of December at 300 North Continental Blvd, Suite 500 in El Segundo are accepting drop offs of any canned foods items or toy donations.
Can’t make it to the South Bay? Go on the Internet to assist.
“During the month of December, pledge a donation to your charity of choice – at lakings.com/seasonofgiving – and the Kings Care Foundation will match your donation. It’s that simple,” said Kings President, Business Operations Luc Robitaille.
It is indeed that simple to make someone’s holiday a little bit brighter.
For “Season of Giving” date and times, visit http://kings.nhl.com/club/news.htm?id=647085.
By Dreux Zimmer
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